Graham Brown and Freddie Benjamin are joined by guest Kaustav Sengupta to reveal the underlying drivers behind emerging Indian Youth behavior trends.
Understand why BBM (Blackberry messenger) is popular among Indian Youth.
Find out if Indian youth really care about that green,eco-friendly campaign your brand spent millions on.

Contributions:

  • MobileYouth Asia LIVE!: Revolutionistas & BlackBerry — To Whom Should RIM Target Its Marketing?
  • Kaustav SenGupta
  • MobileYouth Asia LIVE!: SMS vs BBM How BlackBerry is Redefining Youth Texting Behavior in Asia
  • Next on mobileYouth Asia LIVE!: SMS vs BBM How BlackBerry is Redefining Youth Messaging Behavior
  • Mobile Youth in India (Videos)