Kaustav SenGupta is the Associate Professor at National Institute of Fashion Technology (www.nift.ac.in), Chennai. His expertise is in fashion trend analysis, youth socio-psychology, color psychology, ethnography, brand positioning, consumer behavior analysis and forecasting. He has written articles in The Smart Manager, The Hindu Businessline, Apparel, Jet-Wing etc. and being interviewed at BBC about the youth consumer trends in India. He also heads INgene (www.ingene.blogspot.com) , the first ever youth trend research initiative in India recognized by many international experts as the best source for youth trend insights in India.

Follow him on Twitter: @kaustavsengupta