Articles

Socio-psychology of Indian Youth and the theory of “adopted Differentiations”

Posted on June 30, 2011 by admin

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Articles on insights of youth in India (micro and macro-trends, socio psychology, AIOs)

Posted on June 30, 2011 by admin

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youth in India and their mutating consumer behaviour

Posted on June 30, 2011 by admin

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About

Kaustav SenGupta, an award winning academician, is the Associate Professor at National Institute of Fashion Technology, Chennai. His expertise in fashion trend analysis, youth socio-psychology of India, color psychology, ethnography, brand positioning, consumer behavior analysis and forecasting is recognized by various brands and academicians including BBC, NIKE, KNIGHTS & WALKER-Dubai, CSCOUT-NYC, PYMCA, MOBILEYOUTH, TED POLHEMUS etc. He, a Master’s in Design (M.Des.)

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