Insights

Whats COOL among Indian youth

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Indian Youth Lifestyle Trend Kaustav Sen Gupta 2009

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About

Kaustav SenGupta, an award winning academician, is the Associate Professor at National Institute of Fashion Technology, Chennai. His expertise in fashion trend analysis, youth socio-psychology of India, color psychology, ethnography, brand positioning, consumer behavior analysis and forecasting is recognized by various brands and academicians including BBC, NIKE, KNIGHTS & WALKER-Dubai, CSCOUT-NYC, PYMCA, MOBILEYOUTH, TED POLHEMUS etc. He, a Master’s in Design (M.Des.)

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