Lectures

Articles on insights of youth in India (micro and macro-trends, socio psychology, AIOs)

View more documents from Kaustav Sengupta Share: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

youth in India and their mutating consumer behaviour- My article at IMAGES FASHION (Vol. XII, No.6-June’11

View more documents from Kaustav Sengupta Share: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

Socio-psychology of Indian Youth and the theory of “adopted Differentiations”

View more documents from Kaustav Sengupta Share: Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post

About

Kaustav SenGupta, an award winning academician, is the Associate Professor at National Institute of Fashion Technology, Chennai. His expertise in fashion trend analysis, youth socio-psychology of India, color psychology, ethnography, brand positioning, consumer behavior analysis and forecasting is recognized by various brands and academicians including BBC, NIKE, KNIGHTS & WALKER-Dubai, CSCOUT-NYC, PYMCA, MOBILEYOUTH, TED POLHEMUS etc. He, a Master’s in Design (M.Des.)

Read more

Social Networks